Marketing Tips From The Guru

By Warwick Reader
Profit Growth Systems, Thirroul

"Follow Up…"

The Most Overlooked Marketing Tool.

The most effective, the most cost-efficient, the most profitable thing you can do in your business, is to create a database of your current and past customers and follow up with them.

Many NICC members are in a business where collecting customers names and contact details would be acceptable be it B&B’s, electricians, galleries etc.

The method you use to follow up with your current and past customers doesn’t have to be an elaborate system, plan or strategy. It doesn’t have to be costly. It’s doesn’t have to break the bank. But it does have to be well thought-out, planned and tailored to the unique wants of your customers, if you want it to be overwhelmingly successful.

This one strategy is the most overlooked, yet most effective marketing tool you have in your arsenal for getting your customers to buy from you more often, extending their buying lifetime with you and getting them to refer others to you. In short…

This one strategy can do more for your business than just about anything else.

It certainly helped Joe Girard get listed in the Guinness Book of World Records as the "World's Greatest Retail Salesman" for 12 consecutive years.

He sold an average of 6 cars everyday, throughout his selling career and he did this by following up his customers and building and maintaining a long lasting relationship with them. In other words he created a place for himself in the brains of his prospects and customers by keeping in touch with them. He made sure that he was in peoples' minds when they had to buy a car.